Marketing & performance

From social conversations to campaign results, ANIMA moves work forward

Call ANIMA in Slack to discuss a campaign. ANIMA Workspace can also draw on past experience to summarize social conversations, plan advertising, and prepare performance reports for your review.

Work in a bright office environment
ANIMA WorkspaceInbox

Good morning

ANIMA completed 4 tasks overnight. 2 need your review.

ThreadsNew product conversations · 3 topics worth responding to
Needs review
Google AnalyticsThis week's advertising performance report
Needs review
SlackCompetitor updates
Running
NotionTrade show preparation · Tasks created
Done

Learn: Find effective creative and audiences in past results

ANIMA compares past campaigns, so planning starts with the creative and audiences that performed best.

Execute: ANIMA gets started when conversations pick up

When social discussions grow, ANIMA summarizes topics and suggests content ideas, even on weekends.

Share Context: Marketing, sales, and design stay in sync

Campaign goals, creative feedback, and results stay with the task for whoever takes over.

Scenario · Wholesale distribution · ANIMA in Slack

Keep campaign direction and brand decisions

Marketing and sales discuss a product launch in Slack. Target customers and key messages are scattered across the thread.The marketing manager asks @ANIMA to summarize conclusions and assign an owner. Target customers, budget, and key messages become company context, with sources.

#marketing · Product launch
Ben, Sales10:05
Dealers: mostly office workers buy it.
Grace, Marketing lead10:12
Budget NT$800K. Lead with: cold for 24h.
@ANIMA Summarize this and assign it to Tina.
ANIMAAPP10:14
Saved to company contextOwner: Tina
Target customersOffice workersBen · Nov 4
BudgetLaunch budget NT$800KLead · Nov 4
Key messagesCold for 24 hoursLead · Nov 4
Tina sees this when she starts creative.
ANIMA Workspace · Inbox
ThreadsNew bottle "leaks": 40+ postsNew
Google AnalyticsAd conversion down 38%Alert
SlackDealers want a smaller sizeNew
Turned into 3 tasksInbox
Social topicsReply draft: lid fitTina
Performance alertsPause B, switch to AAmy
Market feedbackAdd to product reviewBen
Scenario · Across industries · ANIMA Workspace

Social conversations and results in one place

Social comments, ad performance, and market feedback from sales are scattered across platforms and groups.ANIMA gathers relevant topics, performance anomalies, and feedback in the Inbox. Each item can become a task with a recommendation.

Scenario · Wholesale distribution · ANIMA in Slack

Understand product conversations with links to posts

A social media manager wants to understand how people discuss a new product and previously had to browse each platform separately.They mention @ANIMA in Slack. ANIMA summarizes discussions on Threads, Instagram, Facebook, and Dcard, lists frequently mentioned use cases, and links to the original posts.

ANIMA Workspace · Auto Mode
11.11 campaign ended · Wrap-upRunning
Wrap-up · 11.11 campaign
Collect platform dataGA, ads, social · 3 platforms
Highlights and next stepsCreative A won; scale it next
Deck ready for review14 slides, company template
Your callWrap-up deck ready
Scenario · Across industries · ANIMA Workspace

Campaign over, wrap-up report prepared

After a campaign, a planner collects platform data and creative, then summarizes results and recommendations. This often takes days.ANIMA learns the company's wrap-up process and report format. Campaign completion triggers data collection, a results and highlights summary, recommendations for next time, and a presentation for your review.

Scenario · Manufacturing · ANIMA Workspace

People and AI agents prepare together

Different colleagues own trade show invitations, booth creative, and marketing materials, and each tracked progress separately.ANIMA uses past preparation workflows to create tasks two months before the show. Sales adds the invitation list, design confirms delivery dates, and their own Claude drafts marketing copy that the team edits in the same document.

ANIMA Workspace · Trade show prep
Google SheetsSales added 40 inviteesAdded
Jan 15 show · one document
Tasks two months before show2 months out, 8 tasks createdANIMA
Design confirms deliveryBooth creative due Dec 20Tina, Design
Claude drafts materialsCopy drafted, 2 team editsClaude
Your callConfirm final copy
ANIMA Workspace · Command Center
Google SheetsCampaign C: 12% over targetOn target
Google AnalyticsCampaign A: 30% below target30% off
Google SlidesNew client M: first media planTo review
Only 2 left for you4 archived
Gap to targetA: 30% below target
Needs changesA: swap ad 2, bid −10%
New-client planM: similar-client ads
Your callSwap ad, lower bid for A
Scenario · Marketing manager · ANIMA Workspace

Keep campaign results in view and focus on strategy

Several campaigns run at once. Managers must inspect each platform's reports to decide what needs adjusting.ANIMA compares platform results with targets, archives work that has met its goals, and surfaces campaigns needing adjustments with recommendations. A first media plan for a new client is also prepared using effective creative from similar clients.

More workflows for your team

Start with a workflow from the library, then adapt it to how your company works.

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FAQ

Yes. ANIMA connects to Google Analytics and Google Search Console, and to Meta performance reports through MCP. See the data connections page for the full list.

Yes. ANIMA keeps monitoring discussion on Threads, Instagram, Facebook, and Dcard, and compiles changes in volume and topics worth responding to.

Upload a brand guide or past examples, and ANIMA organizes them into guidelines in the knowledge base.

Yes. The data and guidelines for each client or brand can be set up separately in different groups and roles.

Workspace Intelligence is ANIMA's enterprise AI infrastructure. It connects company data and builds company context, so people can work with that context in Teams, Slack, LINE, and their preferred AI tools. ANIMA Workspace is the workspace app built on that context, giving each person one place to manage and direct their work. Companies can adopt either one on its own. Used together, they share the same company context and permissions.

Make each campaign better than the last

Book a 30-minute online consultation to see how ANIMA fits the way your marketing team works.