From pitch to campaign wrap-up, ANIMA moves work forward
Call ANIMA in Slack to discuss the work. ANIMA Workspace can also draw on past experience to prepare ad adjustments, performance reports, and new-client proposals for your review.
ANIMA WorkspaceInboxGood morning
ANIMA completed 4 tasks overnight. 2 need your review.
Google AnalyticsSkincare brand · Next week's ad adjustments
SlackCoffee brand · October weekly performance report
GmailNew prospect · Pet food brand · Proposal direction
Google Drive11.11 sale · Wrap-up reportLearn: Proposals grounded in brand rules and past results
ANIMA learns each client's brand rules, budgets, and past results, so recommendations follow your approach.
Execute: Monday reports, prepared before work starts
Weekly reports, ad adjustments, and wrap-up reports are prepared on schedule, ready for the team to review.
Share Context: Sales, media buyers, and designers stay in sync
Client needs, creative feedback, and adjustments stay with the task, so whoever takes over has the background.
Keep new-client requirements with the work
Sales and media buyers discuss a new pet food brand in Slack, with requirements and constraints scattered across the thread.Sales asks @ANIMA to summarize the conclusions and assign an owner. Budget, target audience, and brand voice become company context, with a source for every item.
SlackGmailGoogle Drive
#new-pet-food · Requirements
ANIMA Workspace · InboxSlackBrand P: warmer key visualNewGoogle AnalyticsBrand M ROAS 3.2 → 1.8AlertGmailBrand K: +NT$100K for 11.11NewTurned into 3 tasksInboxClient messages and performance alerts in one place
An account manager handles more than ten brands. Client feedback arrives through Slack, email, and shared documents, while performance data lives on different platforms.ANIMA gathers relevant messages and performance anomalies in the Inbox. Each can become an assigned task with a recommendation. Replies sent here sync back to Slack and email.
SlackGmailGoogle AnalyticsExplain performance changes with cited data
A client asks in a shared channel why conversions fell last week. The media buyer must compare platforms and creative records to explain it.The media buyer mentions @ANIMA. ANIMA compares platform data and creative changes, lists possible causes, and cites the data behind each one.
SlackGoogle Analytics
Google Sheets
#brand-m-sharedANIMA Workspace · Auto ModeAd adjustments · Week 45Ad adjustment recommendations, prepared every week
Every Monday morning, media buyers collect last week's results for each client and adjust campaigns within budget rules.ANIMA learns each client's budget rules and past adjustments. At the scheduled time, it gathers results and prepares recommendations for approval. It reuses the adjustment patterns it has learned.
Google AnalyticsGoogle SheetsSlackPeople and AI agents build proposals together
A new-client proposal needs a media plan, creative direction, and a deck, owned by three colleagues who previously gathered the same requirements separately.ANIMA drafts a deck from proposals in similar industries. The media buyer adds the media plan, and design confirms creative direction. A colleague's own Claude writes the copy. Every contribution returns to the same proposal, with all versions preserved.
Google SlidesGoogle DriveSlackANIMA Workspace · New proposalGoogle DriveBrand P new-client proposalIn progressBrand P proposal · one fileANIMA Workspace · Command CenterGoogle Analytics12 done in each client's formatDoneGoogle SlidesBrand K 11.11 wrap-up reportReviewGoogle SheetsBrand M: 8% over budgetAlertOnly 2 need you12 archivedKeep client reports on track for delivery
More than ten performance and wrap-up reports are due at the start of the month. Managers have to chase each one.ANIMA produces reports in each client's format, archives completed work, and surfaces only the items and anomalies needing your review.
Google AnalyticsGoogle SlidesGoogle SheetsMore workflows for your team
Start with a workflow from the library, then adapt it to how your company works.
